Created in 2017, the IMC Academy (Pty) Ltd is the holding company of the Integrated Marketing Conference (IMC).

Our philosophy is Marketing is Business™ – underpinned by the two pillars of marketing relevance and ROI.

Our mission is to more actively align marketing and business. To present marketing as the business imperative it is.

Our purpose is to become a neutral platform working with all industry bodies and associations towards the upliftment of marketing in Africa through knowledge sharing.

Our commitment is to the youth of the industry. Through our various initiatives including marketing training and eventing, we seek to provide opportunities to young up and coming marketers.
At our 2018 Conference we contributed R100 000.00 of attendance value to young black students. We aim on increasing this amount annually.

We have also launched the IMC Bursary fund raising initiative.

We are working on creating a platform for providing relevant and compelling information to marketers on the continent and beyond.